Privacy Policy

About White Clay Digital

White Clay Digital is an informal business name used to offer B2B SaaS, digital services, and automation support to local businesses. It is not currently a separate legal entity such as an LLC or corporation. References to "White Clay Digital," "we," "us," and "our" mean the person or team operating this website and services under the White Clay Digital name.

Information We Collect

We may collect information that business owners, managers, employees, or other representatives provide directly to us, including:

• Name, business name, email address, phone number, and other contact details.
• Information about your business, website, locations, hours, services, customer response process, software stack, or automation needs.
• Messages, form responses, survey answers, demo requests, support requests, and other details you choose to submit.
• Account, billing, plan, configuration, integration, and usage information related to our services.

When we provide automation services, we may process information about our clients' leads, customers, or callers on our clients' behalf. This may include caller phone numbers, call timestamps, missed-call events, SMS message content, conversation history, appointment or service requests, response status, opt-out status, CRM fields, and similar operational data needed to run the automation.

We may also collect limited technical information automatically, such as browser type, device information, IP address, pages viewed, referring pages, and approximate location derived from technical data.

How We Use Information

We use information to:

• Respond to inquiries and provide consultations, audits, estimates, or services.
• Configure and operate missed-call response, SMS follow-up, lead capture, routing, reporting, and other automation workflows.
• Understand business needs and identify opportunities to improve customer response, speed-to-lead, booking, and follow-up workflows.
• Operate, maintain, secure, troubleshoot, and improve our website, forms, software, integrations, communications, and services.
• Send administrative messages, scheduling information, service updates, support responses, billing notices, or relevant follow-up.
• Comply with legal obligations and protect our rights, customers, and business operations.

SMS And Automation Data

Some White Clay Digital services help local businesses respond to missed calls or inbound inquiries automatically, including by sending SMS messages on behalf of the business. For those services, our client is responsible for the relationship with its own customers, callers, and leads, including the lawfulness of collecting phone numbers, sending messages, honoring opt-out requests, and providing any notices or consent language required for its business.

We may process message logs, delivery status, replies, opt-out keywords, customer questions, and related workflow data so the service can send, receive, route, suppress, and report on communications. If a person replies with an opt-out request such as "STOP," we may record that preference and suppress further automated SMS messages where our system controls that workflow.

Cookies And Similar Technologies

Our website and embedded tools may use cookies, pixels, analytics, local storage, or similar technologies to operate the site, remember preferences, measure performance, and understand how visitors use our pages. You can usually control cookies through your browser settings, but disabling them may affect site functionality.

Third-Party Tools

We may use third-party providers to host our site, process forms, manage email, schedule meetings, analyze website activity, provide telephony and SMS delivery, connect with CRMs or calendars, process payments, or support customer communications. These providers may process information on our behalf according to their own terms and privacy practices.

How We Share Information

We do not sell personal information. We may share information:

• With service providers that help us operate our website, forms, software, hosting, telephony, SMS, communications, analytics, billing, and services.
• With the White Clay Digital client whose account, missed-call workflow, or customer communication the information relates to.
• With your direction or consent, including when you ask us to contact another person or provider.
• When required by law, legal process, or to protect rights, safety, security, and business operations.
• In connection with a transfer, reorganization, or sale of the business, website, service, or related assets.

Data Retention

We keep information for as long as reasonably needed for the purposes described in this Policy, including to provide services, maintain business records, preserve automation logs, honor opt-outs, resolve disputes, improve operations, and comply with legal obligations.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website, transmission, storage system, or electronic communication is completely secure, so we cannot guarantee absolute security.

Your Choices

You may contact us to request access, correction, deletion, or other assistance with personal information we maintain about you. You may also opt out of non-essential marketing communications by following unsubscribe instructions where available or by contacting us directly. If you receive an SMS message powered by White Clay Digital on behalf of a local business, you may usually reply "STOP" to opt out of that automated SMS workflow. We may need to direct some requests to the business that controls the customer relationship.

Children's Privacy

Our website and services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes To This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised date. Continued use of our website or services after an update means the revised Policy applies going forward.

Contact Us

For privacy questions or requests, contact White Clay Digital at team@whiteclaydigital.com or 302-650-8959.